by Megan Thorn | May 9, 2018 | All blog posts, Marketing and Communication, Social Media
Last updated October 12, 2018 The old saying that a picture paints a thousand words is becoming even truer today. While words hold weight, images capture emotion and tell the story of the moment in a way that is hard to rival. People don’t just want to hear from you,...
by Megan Thorn | Jun 1, 2016 | All blog posts, Events, Fundraising, Marketing and Communication, Social Media, Traditional Media
Last updated June 1, 2016 The term ‘Publicity Stunt’ has been used for decades as people, businesses and non-profit organisations create activities to entice media attention. The really successful stunts have a direct link from the activity to the message that needs...
by Megan Thorn | Aug 3, 2015 | All blog posts, Marketing and Communication, Social Media
Last updated August 3, 2015 Most NZ non-profits have largely accepted that Facebook has a place in their marketing and communication strategy. However, there are still some organisations that argue they have a website, and surely that’s enough? If you’re...
by Megan Thorn | Oct 24, 2014 | All blog posts, Marketing and Communication, Social Media
Last updated October 24, 2014 More and more non-profits are recognising that Facebook is a legitimate marketing and communication tool, but many are still unsure about how to use it well. And to be fair, if you don’t use Facebook in your personal...