Tonic Magazine Articles
Social Media Platforms: Tips and Tricks
Last updated January 22, 2020 Facebook www.facebook.com Establish a Facebook Strategy Why are you on Facebook? What are you trying to achieve? Create a Content Schedule Be consistent. Post regular, engaging content. Make Sure Content is Highly Visual Use images,...
Facebook Insights Explained
Last updated December 19, 2019 Why They’re Important Social media is perhaps the best way to reach people in our current age of technology and connection. Every marketing blog you read (including ours) will be encouraging you to post more, post more, and post more...
Text to Donate is out, Online Donations are in!
Last updated August 23, 2019 Text to Donate campaigns used to be an effective way to raise funds for registered charities. Unfortunately, today you’ll be hard pressed to find a communications provider that offers this service. So now what? While Text to Donate is out,...
Mid-Year Employee Reviews
Last updated June 25, 2019 Mid-year employee reviews come around a lot quicker than you may like. Twice a year in fact. Managers or employers don't always get it right. So here are 4 things you need to remember to do through-out the review process! Book Don’t just...
Beating the Winter Blues
Last updated June 25, 2019 The change in seasons can bring about more than just ugly weather. Your mood can fall victim to the weight of seasonal affective disorder at any moment. The troubling part of it all is that you see no real reason for your dampened spirit,...
The Importance of Feedback
Last updated May 10, 2019 Feedback. While many of you wince at the thought, feedback is a key factor for growth and without it you and your organisation may be treading in stagnant water. However, I am here to remind you of the importance of feedback and why it is...
Social Media Visual Aids
Last updated April 16, 2019 Photos and videos may just save your social media posts. When scrolling through Facebook or Instagram what catches your attention more: an image or words… ? Most of us would say an image. Hands down. Why then, do so many social media posts...
Top Tips for a Board Chair on Partnering with Your CEO
Last updated June 26, 2019 If you are the Board Chair, or thinking of stepping up to the role, one of your key jobs will be nurturing and managing a positive, clear and vital relationship with your CEO. Sometimes, you will inherit a relationship that has struggled in...
Reasons Sponsors Say No
Last updated March 19, 2019 Sponsorship can often be a tricky approach to navigate, especially if you keep knocking on closed doors without any idea of why. There are many reasons why you might be falling short, and therefore, identifying where you went wrong can make...
Promoting Your Organisation
Last updated February 28, 2019 Sometimes standing out is hard to do, especially when there are so many great non-profit organisations out there, championing fantastic causes. So how do you rise above and make sure your voice is heard? Here are a few ideas that might...
Barriers for Gen Z Volunteers
Last updated February 15, 2019 Organisations are always being told they need to adapt in order to recruit Gen Z volunteers, but do you actually know what that adaptation looks like in a practical sense? Here are a few of the things that might be holding back a tide of...
It’s All About You
Last updated January 22, 2019 5 ways you can celebrate and adore yourself this Valentine’s Day Valentine’s Day establishes an annual reminder that love should be celebrated and we should show our significant others just how much we adore them. However, your...
How to Be Found on Instagram
Last updated June 25, 2019 With around 50,700 new posts flooding onto Instagram every minute, how can yours be seen? The algorithm of Instagram (and Facebook) is a funny thing, and learning to work with it will be the make or break of your account’s success. Instagram...
How To Manage Instagram Well
Last updated June 25, 2019 Instagram is currently the fastest growing social media platform, and can help you to relate to your supporters in a new way. Starting an account gives you a blank canvas which can be both exhilarating and overwhelming, but don’t let the...
Eisenhower Matrix (Exult’s Version) – A Simple Tool for Prioritizing Tasks
Last updated June 29, 2018 Busy is the new black. In this world that never sleeps, the endless list of tasks can be quite overwhelming! The Einsenhower Matrix is a system to help you decide on and prioritize tasks by urgency and importance. Instead of just leaping...
Professional Development for Non-Profit Trustees
Last updated May 14, 2018 Providing effective governance requires your trustees to engage with ongoing learning and professional development. However, for many trustees, taking time-out to attend a workshop or seminar can be a big ask. Check out these seven ways...
Why You Should Be on Instagram
Last updated October 12, 2018 The old saying that a picture paints a thousand words is becoming even truer today. While words hold weight, images capture emotion and tell the story of the moment in a way that is hard to rival. People don’t just want to hear from you,...
Men in Social Service Volunteering: Where Have All the Good Men Gone?
Last updated November 30, 2017 The issue of gender in the workplace has become a political hot potato and a talking point whichever sector you work in. Traditionally, the non-profit sector has been heavily represented by women in both volunteer and managerial roles....
Designing a Volunteer Application Process
Last updated August 4, 2017 A volunteer starts judging their experience with you from the moment they show in an interest in being involved. So, if you are committed to providing a great volunteer experience and therefore growing a great volunteer team, you need to...
Guide to Successful Grant Applications
Last updated July 27, 2017 No two funders operate in exactly the same way, but there are several things that they have in common. Most importantly, they all want to make the biggest impact they can with the money they have available. It’s your job to convince the...