Tonic Magazine Articles
Can Fundraising Be Eco-Friendly?
Last updated August 20, 2014 Eco-friendly fundraising is not just for organisations with a specific environmental focus. Eco-friendly options often make good financial sense and can help enhance your reputation as a caring, responsible organisation. While some...
Volunteers – Is a thank you really enough?
Last updated August 20, 2014 Everywhere I go I hear people talking about the need to recognise and reward their volunteers, but few people talk about how much they genuinely appreciate their volunteer team. It seems that 'recognition and reward' have become...
Bequests – Last Wishes
Last updated October 12, 2018 There are two topics in the world that most people feel a little uncomfortable talking about: Death and Money. It’s no surprise then that ‘Bequest Giving’ can be a difficult conversation for non-profits to instigate, but it doesn’t have...
What Funders Really Want
Last updated August 20, 2014 There are over 700 contestable funding sources in New Zealand, and they vary dramatically in size and type. From large corporate based foundations through to small family trusts, with gaming trusts, community foundations, and local...
Warm and Fuzzy vs. Cold and Prickly
Last updated October 12, 2018 It’s no secret that some causes or organisations are easier to market than others. They are the organisations that are full of warm-fuzzies and evoke feelings of sadness and hopefulness all at the same time. They are the organisations...
Payroll Giving
Last updated August 20, 2014 In January 2010, New Zealand followed in the footsteps of Canada, Australia, the United States and the United Kingdom, and introduced pre-tax payroll giving. That means that kiwis can now make regular donations to charity before the money...
Why Won’t More People Help Out?
Last updated October 12, 2018 So many times we hear people complaining that it's the same people doing the same jobs all of the time - but it doesn't have to be that way. If you want more people in your organisation to get involved, chances are there are a couple of...
‘Text to Donate’ Campaigns
PLEASE NOTE: Companies providing this service in New Zealand are very limited and it appears only the government can initiate this type of campaign. For alternative options, have a read of...
Keeping Volunteers Engaged
Last updated October 12, 2018 Next to funding, one of the biggest challenges faced by non-profits is finding and keeping volunteers. There are a few organisations who manage to do it really well, but most don't. In fact a quick (albeit unscientific) survey of local...