by Megan Thorn | Feb 17, 2017 | All blog posts, Marketing and Communication, Traditional Media
Last updated February 17, 2017 Having your cause highlighted in the media is an effective way to raise the profile of your organisation, but while most non-profits are well practiced at writing press releases about their special events, many organisations struggle to...
by Megan Thorn | Jun 29, 2016 | All blog posts, Marketing and Communication, Traditional Media
Last updated June 29, 2016 With the rise (and rise!) of online social media many organisations are questioning if traditional media such as newspapers, radio, television and magazines still have a place in a non-profit marketing plan. And to be fair, when you have a...
by Megan Thorn | Jun 22, 2016 | All blog posts, Marketing and Communication
Last updated June 22, 2016 Being interviewed by the media is a great opportunity to market your non-profit cause, but it pays to be prepared. Here are our top tips for successfully managing a media interview. 1. Know exactly what you want to achieve from the...
by Megan Thorn | Apr 12, 2016 | All blog posts, Marketing and Communication
Last updated April 12, 2016 There are literally hundreds of ways you can market your non-profit message to your community. Many require a considerable budget and at least some degree of time and effort, but many are easy and inexpensive to implement. The key is making...
by Megan Thorn | Nov 30, 2014 | All blog posts, Marketing and Communication, Traditional Media
Last updated November 30, 2014 While Online Social Media is recognised as one of the most effective channels to promote your cause, traditional media such as newspapers, radio and television still definitely have their place. If you want to make the most of these...