Third Party Mail Outs
Ask a local business to include your donation slip or appeal envelope when they send out their monthly invoices.
Local Events
Ask to be the ‘official charity’ at a local event. Potentially you have thousands of people, all in a good mood, with ready change in their pocket.
Counter Boxes
Larger department stores usually have just one donation box on their counters and each month the money is allocated to a different community group. If you want to be considered, you need to let them know.
Offer Services by Donation
Start encouraging a donation or koha for any services you currently offer for free.
Newsletters
In every newsletter include both an easy-to-use donation slip and a wish-list of things you need.
Online Donations
Add a facility for people to make donations via your website. If necessary use a third party fundraising platform such as www.givealittle.co.nz to collect payment. Make use of social media and other online communication to drive donations.
Local Media
Use local radio and newspaper to tell your story and make a request for a specific campaign or project.
Public Presentations
Be a guest speaker at service club and networking meetings. Remember you are speaking to two audiences – the group and the individual.
Street Collections, Crowdfunding, Direct Mail, Telemarketing, Pay Roll Giving and Bequests…
All of these avenues are legitimate and effective ways to solicit donations, but the campaigns must be carried out carefully to ensure success. Before embarking on any of these methods, make sure you get some professional advice.
If you think this article would be useful for your members, you are welcome to use it on your website or in your newsletter. We just ask that you let us know where it is being used and that you acknowledge our website at the bottom of the article. If you are using the article online, please include a link to our homepage.
