Last updated January 22, 2020
Facebook
www.facebook.com
- Establish a Facebook Strategy
Why are you on Facebook? What are you trying to achieve? - Create a Content Schedule
Be consistent. Post regular, engaging content. - Make Sure Content is Highly Visual
Use images, videos, GIFs, infographics, emojis etc.
Read the following article for more information exult.co.nz/articles/social-media-visual-aids/ - Utilize Your Cover Photo
Update your cover photo regularly. Change it to promote events or competitions, advertise services, or showcase past work. - Spend Time Analysing Your Insights
Read the following article for more information exult.co.nz/articles/facebook-insights-explained/ - Make the Most of Facebook Ads
While it isn’t free, Facebook Ads do the hard work for you. Simply design your ad and Facebook takes care of helping it reach audiences far and wide. - Have Giveaways and Hold Competitions
People LOVE free stuff. Having/holding regular giveaways and competitions will keep people coming back again and again. - Update Your About Information
Regularly update your ‘about’ information. Make sure it includes your mission and vision.
Instagram
www.instagram.com
- Make Your Profile a ‘Business Profile’
This will allow you to identify your profile as a ‘non-profit’. - Short and Snappy Bio
Create a short and snappy bio. Including your vision and/or mission is a good way to go. - Utilise Stories
Stories last 24 hours and are a great way to engage your audience. It allows you to upload images/videos without clogging up your followers’ feed. - Link Your Instagram Profile to Your Facebook Account
Linking the two platforms together allows you to streamline paid ads. When creating ads on Facebook you can choose to show them on Instagram too. - Include and Update a Link in Your Bio
Regularly update the link in your bio. You could start with a link to your website and change it up to promote an upcoming event or product. - Ensure Your Profile is Public
This will allow anyone to see and interact with your profile. - Interact with Other Profiles
Spend time interacting and engaging with other organisations on Instagram. Comment on their posts, like their content etc. This will help put your name and profile ‘out there’. - Make Your Logo Your Profile Picture
If your logo is too big, simplify it.
YouTube
www.youtube.com
- Short and Snappy Channel Description
Keep your description short and snappy. Simply include your mission and/or vision statement. Maybe a link to your website. People visit YouTube to watch videos, not read. - Turn On Comments
Make sure your audience can interact with your content. Take your time replying to comments. Not necessarily each and everyone, but people want to know you care about what they have to say. - Upload Varied Content
Don’t use your channel simply to promote your service. Create videos that inform, inspire, and encourage engagement. - Promote Your YouTube Channel on Facebook
Provide a link to some (not every) video on your Facebook page. Encourage people to follow the link to your channel. - Include a Call to Action
At the end of each video include a call to action. This can simply be a link to a free resource.
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